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Theories & Approaches
Ajzen, I and Fishbein, M. Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall, 1980. (Includes specific instructions on measures.)
Montaño, DE, Kasprzyk, D, and Taplin, S. The Theory of Reasoned Action and the Theory of Planned Behavior. In: Glanz, K, Lewis, FM, and Rimer, BK (Eds). Health Behavior and Health Education (Second Edition). San Francisco, CA: Jossey-Bass Publishers.
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